This year, participants are empowered to pitch any idea for a social enterprise, free from constraints, as long as it is both world-changing and aligned with at least one of the United Nations Sustainable Development Goals (SDGs). The challenge places the decision-making in your hands, enabling you to choose the societal problem you wish to solve and devise the business idea to address it. As we envision a future marked by equity, sustainability, and enjoyment for all, we invite you to harness the potential of business to create the world you desire to see.